浙江卫视

对浙江卫视CI宣传的思考

Reflection on CI Propagation on Zhejiang Satellite TV Channel

该节目由浙江卫视和香港英皇娱乐集团共同投资制作。

The program is jointly invested and produced by Zhejiang Satellite TV and the Hong Kong Emperor Entertainment Group .

声明未提到浙江卫视播出的真人秀“中国好声音”（TheVoiceofChina）。但也没有点名的必要。

The statement didn 't name ' The Voice of China , ' the reality show broadcast by Zhejiang province 's satellite broadcaster and based on the Dutch program ' The Voice of Holland . ' But then , it didn 't have to .

《中国好声音》是中国的一档真人秀节目，于2012年7月13日起在浙江卫视开播，改版自荷兰选秀节目TheVoiceofHolland。

The Voice of China , based on Dutch program The Voice of Holland , is a Chinese reality talent show that premiered on 13 July 2012 , on the Zhejiang Television .

经过七年的发展，浙江卫视已稳居省级卫视的第一阵营。

After seven years of development , Zhejiang Satellite TV has been ranked the first camp of the provincial-level TV .

浙江卫视的部分综艺游戏节目因较高的收视率而被其他省级卫视争相效仿。

Zhejiang TV part Arts game show was higher in the ratings and other provincial satellite TV scrambling to follow .

优秀的广告资源使得浙江卫视拥有可靠的资金来源，进一步提高了其综艺游戏节目的质量。

Excellent advertising resources makes Zhejiang TV have reliable funding sources , to further improve their quality of Arts programmers .

2004年起，浙江卫视开始正视市场挑战，寻求特色化推广之路。

From 2004 onwards , Zhejiang Satellite TV began to face market challenge , and seek the characteristics of the road .

浙江卫视近日公布了在中国备受关注的综艺节目《奔跑吧兄弟》第四季的演员阵容。

Zhejiang Television has recently revealed the cast for the 4th season of the Chinese game-variety show " Running Man . "

中国歌手和演员谢霆锋的美食旅行真人秀12道锋味于上周六在浙江卫视首播。

Chinese singer and actor Nicholas Tse 's food travelogue reality program , Chef Nic , made its debut on Zhejiang Satellite TV last night .

笔者认为浙江卫视收视率和影响力的大幅提高很大程度归功于浙江卫视的竞争策略。

I believe that the Zhejiang TV ratings and influence a large extent due to the substantial increase in the competitive strategy of Zhejiang TV .

由于其高覆盖率及收视率，浙江卫视的广告客户资源丰富，长期合作企业均为国内外知名大品牌。

Due to its high coverage and ratings , the Zhejiang TV advertisers resource rich , and have been working with famous names all over the world .

总结不同定位要素和模式的特点，并通过分析浙江卫视竞争力情况指出我国省级卫视竞争力困境。

Summarizes the different characteristics of positioning elements and patterns , and by analyzing the competitive situation of Zhejiang Satellite TV that the competitiveness of provincial difficulties .

日前，中国内地电视台浙江卫视澄清了因白百何出轨事件导致预计播出的电视剧下架的谣言。

Mainland broadcast station , Zhejiang TV has recently denied rumours that they have rescheduled the airing of Bai Baihe 's new drama following reports of her extra-marital affair .

不过当近日被问及此事时，浙江卫视回应称，他们并未收到任何关于该剧延迟播出的指示，而《外科风云》将继续按照原计划正常播出。

However , when asked about it recently , Zhejiang TV responded that they received no instruction about the drama 's postponement and will continue with the broadcast schedule as usual .

2012年那英被浙江卫视今年推出的“中国好声音”节目选为四名评委之一；

In 2012 Na was asked to act as one of the four judges on " The Voice of China , " a singing talent show broadcast on Zhejiang Satellite TV .

她是浙江卫视今年推出的“中国好声音”节目四大评委之一，该节目自2012年7月13日开播以来异常火爆。

Na was most recently chosen to act as one of the four judges on " The Voice of China , " a surprisingly popular singing talent show broadcast on Zhejiang Satellite TV since July 13 , 2012 .

浙江卫视于08年8月15日改版，在之后的短短一年内，收视份额由省级卫视第八名迅速上升至第二名。

On August 15 , 2008 , Zhejiang TV of new revision implements officially , in just one year after , the Audience Share of Zhejiang TV raised from the eighth of provincial satellite TV to the second place quickly .

近日，《北京青年报》报道称，浙江卫视的《中国好声音》自去年播出之后已创造了超过1亿元的净利润，大部分来自于演唱会和广告。

Beijing Youth Daily reported recently that The Voice of China , broadcast by Zhejiang Satellite TV , has generated more than 100 million yuan in net profits since the show completed airing last year , mostly through concerts and commercials .

笔者针对浙江卫视综艺游戏节目的发展提出了四点建议，包括注重本土化节目的塑造、提高参与节目者的门槛等。希望能对浙江卫视的发展起到促进的作用。

The author for Zhejiang TV Arts game show the development of four-point recommendations are that Pay attention to the shaping of the localization program , Increase participation in the program have threshold , etc. The author hopes to Zhejiang TV to promote .

2012年那英被浙江卫视今年推出的中国好声音节目选为四名评委之一；与其搭档的其他三位评委分别是刘欢、杨坤和庚澄庆。

In 2012 Na was asked to act as one of the four judges on The Voice of China , a singing talent show broadcast on Zhejiang Satellite TV . Her fellow judges are Liu Huan , Yang Kun , and Harlem Yu .

在这期间，浙江卫视在品牌、媒介机制、人力资源、数字化程度、覆盖率、渠道资源、内容产品开发能力等方面的传媒竞争力已颇有具实力，但同时在很多方面也存在着短板。

Zhejiang Satellite TV accumulated a certain competitive advantages , which is showed on brand , medium mechanism , human resources , digital level , coverage rate , channel resources , Content of product development capability and so on . Meanwhile , there are short board in many ways .