曼谷亚运会
曼谷亚运会-
体育赞助需要活化&以三星赞助曼谷亚运会及悉尼奥运会为例
Sport Sponsorship Needs Activation & A Case Study of Samsungs Sponsorship in Bangkok Asia Games and Sydney Olympic Games
-
在第十三届曼谷亚运会上获得金牌129枚，奖牌274枚，从而3次蝉联亚洲第一。
At the 13th Asian Games held in Bangkok , China won 129 gold medals and a total of 274 medals , confirming its No. 1 status in Asia 's sports for the third time .
-
并以三星为例研究其在曼谷亚运会和悉尼奥运会中的活化活动，最后指出体育赞助者应围绕体育赞助效益的4个方面，开展赞助活化才能使体育赞助效益最大化。
Through a case of Samsung sponsor Bangkok Asia Games and Sydney Olympic games , it draws the conclusion that sport sponsors should activate the sponsorship so that they can achieve the maximum effects of sport sponsorship .