在研究旅游企业开展内部营销的必要性的基础上，探讨旅游企业内部营销的理论框架，分析了旅游企业内部营销的实施策略。
On the basis of studying the necessity of developing Internal Marketing , the article analyses the way of implementing internal marketing methods through forming the internal marketing framework theory in tourism enterprises .
旅游内部营销