效果营销

效果营销对于网络广告起着怎样的作用？

How important effective marketing for advertisers ?

所谓植入式广告：就是策略性地将产品、品牌或服务等放置到龟影、电视、网络游戏、MTV、平面媒体等一切可能的载体中来达成一定传播效果的营销传播手段。

So-called implantable advertising : is strategically will products , brand or services placed into the turtle shadow , television , network game , MTV and print media , and all other possible in the carrier to achieve certain communication effect of marketing communication means .

本文最后通过营销策略的实施效果来检验营销研究的科学性和可操作性，使理论与实践相互映证。

It make the theories and practice mutually be in .

互联网的经济效果与对营销学的冲击

Economic Effects of Internet and Its Impacts on Marketing

在营销宣传方面以效益最大化为导向，采取成本低效果好的营销推广方式，特别要重视网络营销与招生团队的组建。

As for marketing , they should promote effectively with the low cost and value the online marketing and construction of the enrollment team on the principle of maximizing the benefits .

其他障碍还包括广告效果跟踪。营销人员很可能难以说出有多少人与他们的广告进行了互动，除非他们与科技公司合作来衡量广告活动的表现。

Among other hurdles is tracking . Marketers are likely to have a hard time telling how many people interacted with their ads unless they work with a tech company to measure the campaign 's performance .

其目的为了正确地评价、科学地评估企业的市场营销的活动效果，提高营销活动的绩效，大面积减少营销活动的失败。

The purpose of the whole research is to be able to evaluate the effects of corporate marketing scientifically , which in turn helps enterprise both to improve the effectiveness and to reduce the failure rate of marketing activities .

力图通过对这三方面的网络营销渠道的优化以进一步拓宽企业的营销渠道，提高渠道的营销效果，实现企业营销战略。

Trying to expand marketing channels through the optimization of these three aspects of online marketing channels , improve the effect of channel marketing , and realize corporate marketing strategy .

本课题在电力市场营销理论的基础上，提出了包括营销组合评价、用户满意度评价、电力广告效果评价等方面营销效果评价的定量模型和方法。

In this paper , new methods and models according to the evaluation of power marketing effectiveness were raised on the basis of electricity marketing theory , including evaluations of marketing combination , customer satisfaction and advertising effectiveness , etc.

案例教学法是工商管理教育的主要教学手段之一。提高营销管理案例教学的效果，必须掌握营销案例教学规律，注重典型案例的选取，恰当发挥教师作用，努力提高教师素质。

In order to improve the efficiency of case teaching of Marketing Management , we should have a good command of its rule , properly select the typical cases , give a full play of the teachers ' role , and strive for the improvement of the teachers ' quality .

本文首先构建了一个企业整体营销效果体系，这个效果体系分别由营销团队效果，渠道效果、广告效果、服务效果、公关效果、终端效果和销售效果这7个子效果所组成。

First , this article constructs a system of marketing effectiveness which consists of 7 sub effectiveness such as marketing team effectiveness , marketing channel effectiveness , advertisement effectiveness , service effectiveness , public relation effectiveness , sales terminal effectiveness and sale effectiveness .