手机广告

3G时代手机广告的可行性与必要性分析

Analysis of the feasibility and the necessity of mobile advertising in the 3G era

进入3G时代后，我国手机广告产业将在市场发展、广告实现方式和商业模式等方面产生巨大变化。

In 3G period , significant changes have occurred in mobile advertising industry , especially in market development , realizing method and business model .

但Android能否帮助谷歌进军手机广告市场仍未可知。

But its ability to help Google expand in the mobile-ad market remains unproved .

车载移动电视、电梯广告、户外广告、洗手间广告、户外大型LED媒体、电影贴片广告、卖场体验式广告、网络广告、电子邮件广告、手机广告等等。

Vehicle-mounted mobile TV , elevator ads , outdoor ads , toilets , outdoor large LED advertising media , movie previews , experiential ads , online ads , E-mail ads , mobile phone and so on .

美国广告界和营销人员说，iPad将会提振久负众望的手机广告市场。

Madison Avenue and marketers say the iPad will give a boost to the mobile-ad market , which has been slow to live up to expectations .

更近一些，苹果收购QuattroWireless，创造了iAds手机广告网络；而收购SIRI公司则获取了智能语音助手Siri技术。

More recently , acquiring Quattro wireless created the iAds mobile ad network and Siri was a technology acquired from Sri .

在我国电信业又一次重组的环境下，对手机广告业发展还处于初始阶段的CU公司公司而言，研究其当前发展战略下的手机广告营销策略是十分必要的。

It is very necessary to studies the mobile-phone advertisment marketing strategy under the environment of our country telecommunications reorganizes once again and current development strategy of CU corporate Corporation which the preliminary stage of the mobile-phone advertising industry development at .

希望本文在引导国内手机广告走向健康、快速发展的轨道，构建和谐的信息营销平台方面能做出微薄的贡献。3G技术使手机广告的表现形式越来越丰富。

I hope that this paper to guide the domestic mobile advertising toward healthy and rapid development track , building a harmonious message marketing platform to make a modest contribution.3G technology enables mobile advertising has become increasingly diverse manifestations .

广告商知道这个道理——市场研究公司eMarketer预测今年手机广告支出将增长92%。

Advertisers know that - eMarketer expects ad spending on mobiles to grow 92 per cent this year .

一方面，本文在前人研究的基础上，着重从形态上解读了手机广告，为手机广告在3G时代的生存形态提供了某些理论参考。

On the one hand , this article on the basis of previous studies , with emphasis on the interpretation of the morphological cell phone advertising , in order to survive shape the future of mobile advertising provided some theoretical reference .

据市场研究公司eMarketer的数据，2009年美国手机广告支出只有4.16亿美元，较2008年的3.20亿美元有所上升。

Spending on mobile ads in the U.S. reached just $ 416 million in 2009 -- up from $ 320 million in 2008 -- according to market-research firm eMarketer .

为什么是手机广告呢，看AdMob的主页就能知道，AdMob的首席执行官表示Iphone引领了手机广告的新发展，所以听闻本月早期苹果购买了一家名叫QuatroWireless的手机广告公司你绝不会感到意外了。

AdMob 's CEO said the Iphone led to a landside of massive improvement in Mobile advertising , so it 's not surprising to learn that earlier this month , Apple bought a mobile advertising firm of its own , Quatro Wireless .

GigaOM表示，Trademob“通过让客户意识到手机广告无效点击的存在而大赚其钱”，因为它会向手机广告平台兜售研究成果，而后者就会采用追踪工具过滤掉无效点击。

That site notes that trademob " stands to gain by the awareness of useless mobile clicks " since the mobile-ad platform it peddles includes tracking tools for filtering out worthless results .

谷歌公司最出名的莫过于搜索了，但其大部分收入都来自于广告收入。11月，谷歌通过AdMob将注意力转移到手机广告。

On search is what Google is most famous for , but it makes most of its money from advertising.Now Google is turning its attention to Mobile advertising by Admob in November.Then why the sudden interest in Mobile ads ? The answer is on AdMob homepage , Apple 's Iphone .

手机广告可行性及其模式探讨

Exploring the Feasibility and the Modes of Advertising on Mobile Telephone

中国手机广告的生存形态及发展策略

China 's Mobile Advertising Strategy for the Survival and Development Morphology

手机广告的健康发展还需要好的广告模式。

But healthy development for cellphone spam also need good advertising modes .

手机广告的传播特征及传播模式探讨

The Communication Features and Patterns of Mobile Phone Advertising

这些限制使智能手机广告的需求不高，价格也较低。

These limitations depress demand for smartphone ads and lead to low prices .

手机广告发展迅猛。

Meanwhile , mobile advertising is climbing fast .

手机广告，创意突围

Mobile Phone Ads , Breakthrough of Creation

从幼稚走向成熟&市场营销专家剖析国产手机广告宣传策略

Analysis of Advertisement of Homemade Mobile Phone

也做手机广告。

We run it for mobile advertising .

为促进手机广告良性循环发展做些工作。

And eventually , do something for the virtuous circle of cell phone advertisement development .

今年年初，欺诈点击占手机广告总点击数的10%。

At the start of the year , fraud accounted for 10 % of mobile-ad clicks .

然而手机广告支出的增长对游戏行业是一个错失的机会。

But the growth in mobile ad spending is a lost opportunity for the gaming industry .

手机广告业务初探

Probing for Handset Advertisement Service

然而手机广告最大的卖点是被营销人员所称作的“相关性”。

Yet the biggest selling point of mobile ads is what marketing types call " relevance " .

目前，还处于手机广告发展的导入期，其发展进步面临着来自各方的机遇和挑战。

At present , mobilephone advertising is at the introduction stage and faces opportunities andchallenges in all aspects .

本论文先对手机广告的基本概念进行解释，并总结了手机广告的发展历程。

This article first explains the basic concept of mobile advertising , and makes a summary of its developing history .