德鲁大叔

为了赢下比赛，戴克斯被告知他需要拉曾经的球场传奇人物，现在已年近古稀的德鲁大叔入队。德鲁大叔这个名字实际上是对美国传奇街头任务人物厄尔·马尼戈致敬。

He 's told to find the aged court legend " Uncle Drew , " here fleshed out to feel like a homage to the real-life street-ball legend Earl Manigault .

此前，通过由百事广告塑造德鲁大叔这个人物，欧文已经开始扩展涉足的领域，德鲁大叔的同名电影这个夏天已经发布了。

Irving has already started to broaden his appeal by taking his Uncle Drew character , which was developed for Pepsi commercials , mainstream with a featured film by the same name released this summer .

《德鲁大叔》这部电影主要讲了一个名叫戴克斯的倒霉业余教练的故事。戴克斯的童年对手从他手里硬生生抢走了他的球队。

The story line involves the hapless amateur coach Dax , who has his team usurped by a childhood rival .

他们会说你太矮，太肥，太瘦，太丑（说的就是你，Dax[Dax为《德鲁大叔》中的角色，由著名美国演员里尔-莱尔-哈瓦瑞饰演，是德鲁大叔的好友兼队友。]）。

They 're gonna say you 're too short . Too fat . Too skinny . Too ugly ( I 'm lookin at you , Dax ) .

虽然在线广告和病毒式营销已经成为美国橄榄球超级杯大赛广告的常规套路，但《德鲁大叔》广告策略投机性更强，成本也更低。

While the use of online teasers and viral campaigns has become one of the new staples of Super Bowl advertising , the " Uncle drew " strategy is more speculative and much less expensive .

而作为演员，奥尼尔的表现也算出色，分别出演了1996年的《精灵也疯狂》，1997年的《魔鬼任务》，2006年的《惊声尖笑4》，2013年的《成长》和2018年的《德鲁大叔》。

Shaq ' s still acting , appearing in films such as Kazaam ( 1996 ) , Steel ( 1997 ) , Scary Movie 4 ( 2006 ) , Grown Ups 2 ( 2013 ) , and Uncle Drew ( 2018 ) .