彝人古镇

彝人古镇的开发模式融房地产开发、商业、文化旅游于一体，它的投资、建设和运营对推动地方经济发展具有重要的作用。

The development model is integrated with real-estate , commerce and cultural tourism in the Chuxiong Yi Autonomous Prefecture , which plays a vital role in promoting the local economic development .

彝人古镇的开发公司汇通公司在对楚雄民族及社会资源的一个把握的基础上，将楚雄零散的文化资源和社会资源进行了整合、筛选而新建的古镇。

On the basis of a grasp on the of Chuxiong national and social resources , the Huitong which is the development company of Ancient town integrated and screened the Chuxiong scattered cultural and social resources , finally the Ancient town is newly created .

论文试图揭示彝人古镇是如何经过汇通公司的运作，逐步从一个商业地产变成一个文化项目，再逐步发展成为一个文化品牌，在实现经济效益的同时，还实现了社会效益和文化效益。

This thesis tries to reveal how to gradually become the ancient town a cultural project from a commercial real estate by operations of the Huitong company , how to gradually develop into a cultural brand , and how to achieve cost-effective , but also social and cultural benefits .