广告诉求定位
- 网络advertising appeal to Position
广告诉求定位-
广告效果的事前评估目的在于确保正确的广告诉求、定位和策略方法，主要包括审核广告活动执行前的重要策略和预测目标受众对创意表现的反应；
The evaluation before the execution is to ensure proper advertising appeal , positioning and strategies , and it mainly includes the evaluation of major strategies before the execution and the test of target audience 's attitude towards the creative execution style .