市场营销渠道

重庆电信市场营销渠道研究

Research of Marketing Channels in Chongqing Telecommunication Market

企业的市场营销渠道是一个非常广泛的概念，涉及内容宽而广。

Marketing channels of enterprises is a very broad concept and includes widespread contents .

加入WTO之后，中国软件企业面临从资金到规模，从管理模式到新产品开发，从软件生产到市场营销渠道的全方位竞争。

After joining into WTO , Chinese software company is facing an overall competition from aspects of capital , scale , management and new product development .

浅论客车产品市场营销渠道决策

Talking about the Policy Decision of the Coach-product Marketing Ways

市场营销渠道的主成分评价模型

Main Component Evaluating Model of Marketable Channels

我国手机市场营销渠道模式比较研究

The Comparative Study on the Model of the Distribution Channel in the Domestic Mobile Phone Market

市场营销渠道管理研究

Research on Management of Marketing Channel

中国家电市场营销渠道变革与家电制造企业的渠道关系选择

Channel Reform in Chinese Household Appliance Market and Choices of Channel Relationship for Household Appliance Manufacturers

本文第一章是对市场营销渠道理论及文献的相关介绍。

The first chapter of this paper is onthe marketing channel theory and literature related to introduce .

本文开头部分简要描述了当前半导体行业市场营销渠道的状况。

Condition of current marketing channel in semiconductor industry is described briefly at beginning of this paper .

其次，论文对生鲜农产品城市市场营销渠道的现状和问题进行了分析。

Secondly , the article analyzed the situation and problem of fresh agricultural product marketing channel of city market .

论文的研究成果对生鲜农产品城市市场营销渠道的建设与创新具有借鉴意义。

The result of the research will provide guidance on the construction and innovation of city marketing channels for fresh agricultural products .

第二部分通过对快速消费品市场营销渠道的特性分析找出目前营销渠道管理中存在的主要问题。

Part of the rapid adoption of consumer marketing channels characterize management identify current marketing channels are some of the major issues .

这些资金主要是用来对改良后的产品进行扩大生产、拓展市场营销渠道和扩大运营资本。

Fully funded operational reserve These funds are typically for plant expansion , marketing and working capital development of an improved product .

它通过同时满足市场营销渠道每个环节上的需求来让渡交换价值，并通过使顾客满意与顾客建立长期的关系而创造利润。

It can give exchange value through meet the demand of every channel member , also can create profit through satisfied the customers .

市场营销渠道是企业重要的资源之一，因此营销渠道的整合成为企业关注的焦点。

Marketing channel is one of the important resources in business , so the integration of marketing channels is the main focus for enterprise .

并提出有助于该公司营销管理人员在设计市场营销渠道时所需的渠道模式，面对不同的环境，针对不同的问题，采用不同的渠道设计方案。

Based on this , the paper puts forward some marketing channel models , some models are conductive to the channel manager in channel design .

本研究将不仅能够丰富市场营销渠道领域的现有研究文献，而且对于我国的电子音像出版业具有重要的指导和借鉴意义。

This study will not only contribute to the present literature on marketing channels , but also useful in guiding Chinese electronic audio & video presses .

其次，通过对国航西南公司客运市场营销渠道的现状的调查了解，发现问题并对存在的问题进行分析；

Then , discover problems by situation investigation of the air passenger transport marketing channels of the National Aviation Southwest Company , and analyze the existing problems ;

基于精准营销的生鲜农产品城市市场营销渠道模式研究，将精准营销的理念引入生鲜农产品营销渠道模式的研究，特别是对城市市场营销渠道体系的构建和渠道终端服务产出设计进行深入探讨。

Introduce the concept of precision marketing to fresh agricultural product marketing channel research . especially the design of the system of city marketing channels and channels services output .

最后，通过研究分析，明确提出国航西南公司客运市场营销渠道问题的解决方案。

In the end , by research and analysis , explicitly propose a resolution to the problem of the air passenger transport marketing channels of the National Aviation Southwest Company .

本文主要基于现代市场营销渠道理论具体分析天音电子音像的营销渠道设计与管理中存在的问题，并提出了解决问题的措施。

This paper based on modern marketing channels theories and discusses any issue in the design and management of marketing channels taking Tian Yin Electronic Audio Video Press as the case .

通过对东特公司不锈钢盘条美国市场营销渠道现状的考察，发现该公司在营销渠道的设计、选择和管理方面有待完善和加强。

Reviewing current marketing channels for stainless steel wire rods in USA market , it is found that DSSC should pay more afford to consummate and strengthen their designing , choice and management .

然后，基于精准营销理论对生鲜农产品城市市场营销渠道模式进行了构建，同时就论文所构建的营销渠道体系的相关管理问题进行了探讨。

Then , based on precision marketing theory , the paper constructed the fresh agricultural products marketing channel system in city market . The fifth part studied the management of the marketing channel system have been constructed .

本文从市场营销和渠道管理的角度出发，以本人在公司电子辞典科从事大区销售管理工作为基础，对卡西欧公司电子辞典STP营销及销售渠道的重新构建的相关问题进行分析和研究。

The thesis basis on marketing management and channel management theory discussed problem on STP marketing and distribution channel rebuild of CASIO electronic dictionary products . Firstly , the paper gives the brief introduction about the CASIO CO.

第二部分为市场营销和渠道管理的基本理论。

Part 2 is the theory of marketing and channel management .

房地产市场产品营销渠道创新研究

Research on the Innovation of Products ' Marketing Channel in Real Estate Market

终端市场作为营销渠道的最末端，其重要性日益显现。

As the end of a marketing channel , the importance of the terminal markets becomes increasingly obvious .

市场营销的渠道管理经历了生产导向、产品导向、客户导向的发展阶段，正朝关系导向发展。

Channel management has experienced some steps : such as manufacture oriented , product oriented , customer oriented and developing to the relationship oriented .

第四章指出了联合利华在市场营销的渠道和促销中存在的严重问题，加以分析，研究，并提出了解决之道。

Chapter 4 Stating the Unilever 's serious issues in respect of place and promotion of marketing , analyzing and researching the issues , and pointing out the solutions to the issues .