国际市场营销环境

随着中国加入WTO后过渡期的到来，我国企业跨国经营受到各种新的挑战，国际市场营销环境日益复杂。

After joining the WTO , China has come to the transition period , which brings various new challenges to transnational business of Chinese enterprises , and makes the international marketing environment more complicated .

浅谈国际市场营销环境

On the international marketing environment

模糊变换AHP在国际市场营销环境质量评价中的应用研究

Research of Fuzzy Alternate AHP in Evaluating Quality of International Marketing Environment

试论国际市场营销环境中的文化因素及其作用

On culture factors of international marketing environment and their effect

国际汽车市场营销环境与企业竞争战略的新动向

New Trends of International Auto Market Sale Environment and Enterprise Competitive Strategy

从分析国际汽车市场营销环境入手，对国际汽车市场的营销特点进行了剖析。

Based on the environments of the international automobile market , the fundermental characteristics of the world automobile market are discussed .

第三章引入了国际营销的理论概念并做了讨论研究。国际营销涉及国际市场营销环境、国际目标市场营销、国际市场进入方式和国际市场营销组合战略。

Chapter 3 cites the international marketing theory , including the marketing environment , market segmentation , types of entrance a foreign market and the marketing strategy .