品牌识别

本文阐述了从企业识别CI到品牌识别BI到产品识别PI的概念发展历程，重新确立了产品识别在IT设备制造企业的重要地位。

After looking back on the historical evolution of Corporation Identity , Brand Identity , and Product Identity , the significance of product identity in the IT industry , especially in communication equipments manufacture , is reaffirmed here .

基于企业品牌识别的产品形象塑造研究

Study on Construction of Product Image Based on Corporate Brand Identity

logo是构成品牌识别系统的重要组成部分，是服装行业发展的必然需求。

Logo is the essential part in composing the brands identification system and the necessary requirement of the development of the fashion industry .

品牌识别，品牌传播，商业空间，商机转化。

Brand recognition , brand spread , commercial space , business transformation .

品牌识别中情感价值研究

The Research on the Emotional Value in Brand Identity

仿生物嗅觉传感技术在卷烟品牌识别中的应用

Application of bionic olfactory technology in cigarette brand identification

引出（获得）消费者对品牌识别和品牌内涵的恰当反响。

Elicit the proper customer responses to this brand identification and brand meaning .

品牌识别起到很明显的视觉冲击作用。

The visual impact of the site is consistent with the brand identity .

如何从企业层面塑造品牌识别

How to Build Brand Identity at the Corporate Level

品牌识别了产品在货架上占有一席之地，也使销售过程中的优势。

Brand identification insures shelf placement and other advantages in the distribution process .

产品形象识别隶属于企业识别、品牌识别范畴。

The product identification belongs to the category of corporate identity and brand identity .

品牌识别有品牌精髓、品牌核心识别和品牌延伸识别。

Brand identity is known in terms of essence , core identity and extended identity .

基于品牌识别的品牌延伸

Brand Extension Based on Brand Identity

品牌识别动态管理的内容主要包括调整时机的选择、调整内容的决策和调整方法的应用。

Brand identity should be dynamically managed in three aspects including timing , decision-making and methodology .

在终端展示、品牌识别、产品包装都有待提升的空间。

There is room for improvement in the terminal display , brand recognition , product packaging .

在设计领域中，品牌识别规划是作为设计管理的一个组成部分而被提出的。

In the area of design it is brought up as a composition of design management .

进化演变中的国外品牌识别设计

Overseas Brand Identification Design Undergoing Changes

品牌识别特征与创造名牌

Brand Identity and Brand Creation

论文就是基于上述背景，首先，对大规模定制生产和品牌识别的相关基础理论进行了归纳研究。

Firstly , relevant basic theories of Mass Customization and brand identity are summarized and researched into .

论品牌识别及其构建

Brand identification and its establishment

品牌识别的动态管理

Dynamic Management of Brand Identity

本文的创新性结果是建构了品牌识别中情感价值传递过程模型；

The innovations of this paper are having built the delivering model of emotional value in brand identity system ;

李奥纳德：是的。我们还同时刊登广告看板及报纸广告来帮助创立明显的品牌识别。

Leonard : Yes . We 'll also run billboard and newspaper ads to help create broad brand recognition .

企业识别系统正是联系企业与消费者、品牌识别与品牌形象的中间链条。

Corporate identity system is the middle chain that integrates among corporation and consumer , brand identity and brand image .

品牌识别公司通过广告作出的有关质量、性能、特点和售后服务的保证。

The promise of performance , quality , features , or service support made by a company through its advertising .

在此基础上，本文论述了特殊的声音完全可以成为品牌识别的一个重要因素，故将其列为品牌要素最具潜力的一员。三、提出品牌命名的程序。

On the basis of this classification , the dissertation demonstrates that sound is one of the main factors of brand identifications ;

品牌识别特征即品牌所具有的特点，这种特点就象指纹一样为该品牌所独有，而且很容易被消费者鉴别。

Brand identity is the characteristics of a brand like the finger print of a person which can be easily identified by customers .

确认消费者品牌识别，将其与消费者头脑中的产品类别或者消费需求联系起来。

Ensure identification of the brand with customers and an association of the brand in customers'minds with a specific product class or customer need .

第二部分深入研究品牌识别的创建、品牌延伸和品牌结构管理等理论问题；

And then chapter two relates some theories about the building of brands identity , the brand extending and the management of brand structure .

品牌识别的核心是满足顾客的价值需求，如功能性价值需求，情感性价值需求，自我表达性价值需求等，而情感价值需求是顾客价值需求中非常重要的一个部分。

The key of brand identity is to meet the customers ′ demands such as demands for functional , emotional value , self express , and so on .