产品线定价

本文理论上是对现有产品线定价研究的丰富和扩展，实践上为厂商产品线定价提供了参考。

This thesis is an extension of the product line pricing research in the ? theoretical side , and can offer some guides to the manufacturers in trouble with pricing the product line in the practical side .

其次，本文对现有的产品线决策理论进行了总结和归纳，并着重分析了产品线设计决策、产品线定价决策和产品线生产计划决策等三方面问题。

Secondly , this thesis reviews and summarizes the existing literature on product line , with a focus on three decision-making studies : product line design , product line pricing and product line production planning .

基于库存共享策略的产品线选择及定价问题

Product Line Selection and Pricing Problem under Assemble-To-Order and Inventory Pooling Strategy

第二个问题是，在不同的市场信息条件下，如何进行基于消费者感知的产品线设计与定价。

The second question is the product line design and pricing based on consumer perception with different market information .

其中包括品牌重塑、产品线调整、定价调整、促销策略调整及渠道策略调整。

It includes the reshape of the brand , the adjustment of the product lines , the price strategies , the promotion strategies , the marketing strategies as well as the channel strategies .