o2o

Either way , Shanghai 's workers will keep ordering O2O meals .

不管怎样，上海的上班族们仍会通过O2O订餐。

Last year , 84 O2O companies went bankrupt , but the sector also attracted huge headline investments .

去年中国有84家O2O企业倒闭，但该行业也吸引了大量引人瞩目的投资。

These " online to offline " services , or O2O , are the hottest investment theme in China 's internet sector .

这些“线上到线下”（O2O）服务是中国互联网行业时下最热门的投资主题。

New O2O business model , order online and receive services offline , gave birth to a new type of job , professional errands runners .

新型线上线下电子商业模式，网上订购和线下服务催生了这种新型工作——职业跑腿者。

It was the biggest move by a Chinese ecommerce group to diversify through an online-to-offline ( O2O ) deal .

这是中国电子商务集团在进军线上到线下（O2O）道路上做出的最大动作。

The O2O model has been subjected to scrutiny elsewhere , especially in the US , where many apps that form the basis of the " gig economy " have failed after venture funding dried up .

在其他地方，O2O模式已经遭受过审视，尤其是在美国，许多组成“零工经济”（gigeconomy）基础的应用都在风险资金枯竭后失败。

Analysts said the focus on O2O - where customers use smartphones to find , order and pay for goods from food to ride-hailing apps - marked a shift in the industry as growth slowed in pure online sales .

分析师们表示，随着纯粹的在线销售增长放缓，聚集O2O标志着行业发生转变。从食品到叫车应用，O2O让客户可以使用智能手机查找、下单购买和支付各类商品。

It 's called O2O , or " online to offline " , and is forecast to grow at a compound annual rate of 63 per cent between now and 2017 , to Rmb42bn , according to Credit Suisse .

这被称为O2O，或者“线上到线下”，瑞信（CreditSuisse）预计，O2O从现在起到2017年将以63%的复合年率增长，将达到420亿元人民币规模。

The company said that the move " demonstrates Baidu 's confidence in the O2O [ online-to-offline ] opportunity and in our ability to capture it . It 's our commitment with nine zeros . "

该公司表示，此举“证明百度对O2O（线上到线下）商机，以及我们捕捉该机会的能力有信心。于是我们作出10亿美元回购的承诺。”

Hans Tung , a managing partner at GGV Capital , said that cheap labour and urban population density in China are among the main reasons why the O2O services are economic , compared with the US , where the sector has struggled .

纪源资本（GGVCapital）的管理合伙人童士豪（HansTung）称，廉价劳动力和城市人口密集是O2O服务在中国具有经济效益的两个主要原因，而在美国，这个行业发展困难。

The two companies gave few specifics , but ecommerce experts said that the move into online-to-offline ( O2O ) services such as restaurant reviews sites , food delivery and car-hailing apps highlighted a fundamental key shift in the industry .

两家公司都没有提供什么细节，但电商专家表示，进军O2O服务（如餐厅点评网站、食品递送和打车应用）的举措，突显了该行业的基调转变。

In the second quarter , online-to-offline , or O2O , catering industry transactions hit 8.2 billion yuan ( $ 1.3 billion ) , up by 89 percent from last quarter , according to Beijing-based Internet consultancy Analysys International .

据北京互联网咨询公司易观国际统计，在第二季度，线上到线下，或O2O，餐饮业交易达到82亿元（13亿美元），比上一季度增长89%。

The potential benefits to the market leaders help explain why they are so willing to spend : according to HSBC , China 's O2O sector is a Rmb10tn market that is only 4 per cent penetrated , and grew 80 per cent year on year in the first half of 2015 .

市场领军者的潜在利益有助于解释它们为何如此乐意花钱：根据汇丰（HSBC）的数据，中国O2O市场有10万亿元人民币规模，而目前渗透率只有4%，这个市场在2015年上半年同比增长了80%。

Aside from these services , there are no apps that fundamentally change people 's lives in a large scale quite yet , such as on-demand transportation , O2O [ online-to-offline ] services , etc. , because these services require integration with infrastructure that isn 't yet well developed in Africa .

除了这些服务，目前还没有其他哪款应用能够在大范围内从根本上改变人们的生活，例如按需交通、O2O[线上到线下]服务等，因为这些服务需要充分融入庞大的基础设施中，而非洲尚不具备这样的条件。