营销案例

我们合作过一个特别有意思的项目，是对星巴克（Starbucks）进行营销案例分析。

One particular project we worked together on stands out . It was a marketing case study on Starbucks .

并将这些改进措施结合具体的营销案例进行论证和剖析，希望藉此来促进HS公司在营销方面能够有大幅度的提升，从而达到提高企业经济效益的目的。

And improvements to demonstrate and analyze the combination of specific marketing case , I hope to be able to promote the HS company has greatly improved in marketing , so as to achieve the purpose of improving enterprise efficiency .

营销案例教学模式探索分别从产品策略、价格策略、促销策略和分销策略四方面进行分析，总结HC公司营销工作存在的不足，为有针对性地提出营销策略打下基础。

On Case-based Teaching Technique in Sale Course The analysis is made from the following four aspects : product tactics , pricing tactics , sale promotion tactics and distribution tactics .

本人自1997年进入中国联通，目前在中国联通乐山分公司工作，是中国联通CDMA历史的见证人。希望通过对联通CDMA市场营销案例的分析对联通今后的CDMA营销工作有所帮助。

Nearly six years past since 1997 when I became one number of CHINA UNICOM , I know well about the history of CDMA in CHINA UNICOM , I hope that my analysis of CDMA marketing management case can help some for CHINA UNICOM .

作为广告业领导者群体，4A公司策划的品牌传播和整合营销案例代表国际最先进的行业水平，同时，4A公司本身由于对整合品牌传播理论的理解不同，也选择了不同的发展道路。

As the leader group of the advertising industry , 4A companies brand communication planning and integrated marketing represent the most advanced level of advertising industry , but due to different understanding of integrated brand communication theory , 4A companies chose different paths of development .

第五章通过分析奢侈品企业Aqounsenton公司的营销案例，进一步论证本文提出的论点；最后对全文进行总结，并提出进一步研究的方向。

The fifth chapter further demonstrates the opinion in the paper by analysis of marketing case of a luxury company , Aqounsenton ; and lastly , it makes a summary and presents further research directions .

国外运营商终端定制营销案例对国内运营商的启示。

Case study of foreign operators ' terminal customization marketing .

高职营销案例教学式微的原因及解决措施

Reasons and Measures of Methodology of Cases in Marketing in Vocational College

中石油沈阳加油站便利店营销案例研究

The Station Convenience Store Case Studies of CNPC Shenyang Company

介绍了内燃机油知识营销案例。

An example case on knowledge marketing of internal combustion engine oil was presented .

柏纷的新概念&深圳柏纷化妆品营销案例

New concept of Bo Fen cosmetic sale

试论市场营销案例教学法

On Pedagogy of Marketing Management Cases

目前营销案例教学中存在诸多不足，而使用获奖案例进行营销教学具有一系列优越性；

At present cases teaching is facing many problems , used victorious cases for marketing teaching has series of ascendency ;

湖南卫视与蒙牛集团的合作被视为目前国内最成功的市场整合营销案例。

The copartnership of the two companys was seen as the most successful market conformity case for the moment in our country .

通过对一些搜索引擎营销案例的分析，总结出了搜索引擎的营销原理和盈利模式；

Pass a rightness some search an engine marketing a case of analysis , summary search marketing principle and earnings mode of engine ;

该研究如果能促进房地产企业在同类项目上汲取经验、发展成熟，创造和实现更多成功营销案例，就是本文的现实意义。

The practical meaning of this paper is to inspire real estate enterprises to learn and grow , as well as create more successful marketing cases .

在经典营销案例中，理论联系实际，对国际旅游饭店集团的市场营销系统和营销策略进行了更详细的阐述。

In the classical marketing cases , integrating theory with practice , the author express in more details the marketing system and marketing strategy of international hotel group .

文章在分析大量病毒性营销案例的基础上，对病毒性营销的载体、网络上实现的途径及其误区进行了研究。

This paper illustrates the carrier , the operating approaches on the Internet and the risk of the viral marketing based on the analyses on the viral marketing cases .

第四章结合当前的几个典型业务的营销案例，进行综合分析，论证抢占移动互联网的四个入口，助力运营商转型的平台发展策略。

The fourth chapter combines several typical business marketing cases , a comprehensive analysis , argumentation , to seize the four entrances of the mobile Internet platform development strategy to help operators transition .

最后，通过比亚迪汽车营销案例研究对基于企业资源论的中小企业营销策略的有效性和可行性进行了检验，并对论文的研究予以总结。

Finally , through the byd autos based on case studies in marketing enterprise resource theory of SEMs , the feasibility and effectiveness of the marketing strategy for the test and research papers .

通过诸城营销案例研究，为其提供持续、健康发展的可行的理论指导，并促进同类地区旅游业的发展。

The author also hopes that through the case study of Zhucheng ecological marketing , a viable theoretical guidance to the healthy and sustainable development could be provided ; thereby in other similar areas tourism development could be promoted .

本文列举了大量的银行营销案例，从实用和操作层面了解和认识银行服务营销的理念、服务营销战略和策略的内涵，揭示了我国商业银行服务营销的现状和不足。

The article quotes a lot of examples about of bank marketing , it understands the meaning , strategy and skills of bank service marketing from the operating lever , and points out the circumstance and lacking of commercial banks in china .

第四部分是商业银行综合营销案例研究，以某高速公路集团公司和下属证券公司为例，研究某商业银行通过套餐型金融服务以及公私联动营销等综合营销模式成功营销高速公路集团的案例。

The fourth part is a commercial bank integrated marketing case studies to a highway under the Securities Group and an example , a commercial bank-based financial services package through public-private joint marketing and integrated marketing model case of successful marketing Highway Group .

进一步，本文选取同兴业银行具有相似市场地位的台新银行作为比较对象，对其玫瑰卡营销案例进行着重分析，指出兴业银行这种寡头银行之外的中小银行在市场竞争中的比较优势所在。

Further more , this paper used the Rose Card marketing project of Taishin Bank , which has a similar market position with Industrial Bank , as a case analysis to illustrate the comparative advantages of Industrial Bank having in such a multi - oligarchy banking market structure .

CX公司石蜡出口国际市场营销策略案例

Case Analysis on CX Company 's Paraffin Wax Export Strategy

新可口可乐是那些经常被用作市场营销失败案例研究的产品失败案例之一，但可口可乐希望通过与Netflix大热剧集《怪奇物语》的交叉推广扭转这一局面。

New Coke is one of those product flops that often is used as a case study on marketing failures , but Coca-Cola is hoping to turn that around in a cross-promotion with Netflix 's hit show " Stranger Things . "

旅游市场营销课程案例教学法的作用与启示

Tourism Marketing Case Study of the role of curriculum and Enlightenment

医药企业关系营销战略案例分析与研究

A Case Analysis & Study of Relationship Marketing Strategy in Medicinal Enterprises

波导手机营销战略案例及分析

Case and Analysis of BIRD Cellular Phone Marketing Strategy

大学本科市场营销专业案例教学现状研究

A discussion on case-method teaching in the major of marketing at undergraduate level