营销文化

论顾客价值导向的营销文化塑造

Discussion on Creating Marketing Culture of Taking Consumer Value as Guide

我国商业银行服务营销文化战略体系的构想

Strategic System of Service and Marketing Culture of Chinese Commercial Banks

指出了社会主义市场营销文化应遵循的准则；

Points out the principle that the marketing culture keeps to ;

论及了建设市场营销文化的途径。

Treats of the approach to constructing and cultivating the marketing culture .

建设、培育我国市场营销文化

Construct and cultivate the Marketing Culture of Our Country

中国企业营销文化战略研究

Strategic Research on Marketing Culture of the Chinese Enterprises

有关营销文化的研究目前处于起步阶段，对于营销文化的概念及营销文化的传播要素方面尚未达成共识。

There is much discuss about the concept and factor of marketing culture .

企业营销文化创新路径选择

Choose the Way of Bringing Forth New Ideas of the Culture of Enterprise Sales

对营销文化的定义、意义、特点等进行了阐述。

This paper expounds the definition , meaning , feature etc. of market culture .

对电力营销文化建设的探讨

A Probe of Electric Power Marketing Culture Construction

营销文化的新观念

On a new concept of marking culture

营销文化与葡萄酒的文化营销

Marketing culture and cultural marketing of Wine

现代企业营销文化传播

The Comunication of Modern Corporate Marketing Culture

煤炭营销文化初探

Probe into the Future Coal Market Culture

第六，增强自身形象建设，拓展银行营销文化。

And to build up the image of the bank , and to develop marketing culture .

目前，营销文化犹如一种适销对路的商品，逐渐被众多企业界人士所认知并借鉴。

Now marketing culture just like a product needed in the market , is gradually known and adopted by enterprises personage .

正确识别并合理规避国际营销文化风险，对于我国企业进军国际市场大有裨益。

So , it is very useful for enterprise 's entering international market to identify correctly and avoid reasonably cultural risk .

阐述了营销文化的构成与特征和我国源远流长的葡萄酒文化以及文化营销的内涵和葡萄酒的文化营销方式。

This paper stated the constitutions and characteristics of marketing culture , the long history of wine culture , the connotation and style of the cultural marketing about wine .

企业营销文化是贯穿于整个营销活动过程中的一系列文化理念、指导思想以及与营销理念相适应的规范制度等的总称。

The culture of enterprise sales that runs through the whole course of sales includes a system of culture ideology , guiding ideology and the standard system suitable to sales ideology .

文章以美国近年来出现的新词为切入点，从速食时代的快餐文化、无孔不入的广告营销文化、现实世界的物质文化、情感世界中的关系文化四个层面解读当代美国大众文化。

The author tries to interpret American pop culture from the perspectives of fast food culture , creeping advertising and marketing culture , material culture and relationship culture through analyzing the American neologism .

建议徐州城市文化创新发展的基本路径是：文化资源的整理与评估文化产品的创意与开发城市文化品牌的培育与营销文化产业的整合与升级文化战略的确定与实施；

The basic way to improve the urban culture in Xuzhou is the digging and evaluation of the cultural resources , cultivation and marketing of the urban cultural brand , the integration and upgrade of the cultural industry , and the formulation and implement of the cultural strategy .

企业国际营销的文化风险识别与规避

Identify & Avoid Cultural Risk in Enterprise 's International Marketing

医院营销还在文化、法律和市场环境方面与其他行业有所差异。

Moreover , differences exist on culture , law and market environment .

长沙城市旅游营销的文化休闲视点

Cultural Leisure Aspects of Changsha Urban Tourism Marketing

论市场营销的文化化

On the Culturing of Marketing

国际营销中文化差异性研究消费规律与国际营销创新

Study on Cultural Difference in International Marketing The Law of Consumption and the Innovation of International Marketing

文章介绍了特许连锁经营、互联网上营销和文化营销等新型营销模式。

Several new modes of marketing , namely , authorized chain marketing , on-line marketing and cultural marketing , are introduced in the article .

而这些应用软件中所包括的生活类和商业资讯类软件预示和开创了借助手机应用程序进行广告营销和文化传播的新模式。

And the application software involving life and commercial information forecast and create a new mode of advertisement marketing and culture communication with the aid of phone applications .

该文浅析了体验经济的产生对市场的影响概况，指出了体验营销的文化基础营销理念及其对策。

In this article , the author analyses the appearance of the experience economy and its impact on the market , and brings forward the cultural background of the experience economy , marketing ideas and countermeasures .

国际营销渠道中文化差异对于跨组织沟通行为的影响

Impact of Cultural Difference on Interfirm Communication in International Marketing Channels