品牌识别度

但这不仅要建立品牌识别度，还要说服消费者购买包装好的鸡胸和鸡翅，而不是在市场上买刚刚屠宰好的整鸡，并且让他们愿意为所谓高品质的鸡肉花更多钱。

But that will require building name recognition and persuading consumers to buy packaged breasts and wings instead of entire birds recently slaughtered at market-and to pay more for chicken billed as higher quality .

罗曼表示他加入公司是因为受到联想创新行动和杨元庆决心的打动，并将其品牌识别度的缺乏视为一次机会。

Mr. Roman says he joined the company because he was impressed by Lenovo 's innovative efforts and Mr. Yang 's determination , and saw its lack of brand identity as ' an opportunity . '

三星进军农村市场将会遭遇善打价格战的本土竞争对手，但分析师表示，强大的品牌识别度是三星的优势，至少目前如此。

By going to the countryside , Samsung will be moving in on domestic rivals able to compete on price . But analysts says its strong brand identity has given Samsung an advantage , at least for now .