保健品营销

对保健品营销渠道的分析与探讨

The analysis and discussion on marketing channels of health products

健康管理在保健品营销创新策略中的研究

Health Management in Health Care Products of Innovative Strategies for Marketing Research

我国保健品营销的短视行为分析

Analysis of Short - sighted Behaviors in the Marketing of Health Care Products in China

前言：目的：探求符合市场规律和消费者需求的保健品营销模式。

OBJECTIVE : To explore a marketing mode that was in conformity with both market law and consumers'needs for health care products .

而后笔者从战略、伍、路、告策略四个环节对于保健品营销之路进行了探讨。

Consequently , the writer approaches the marketing method of the health protection products from the four ring joints of strategy , marketing team , distribution and advertisement tactic .

事实证明，在互联网广泛应用、信息极大丰富和数据库日益庞大的今天，基于数据挖掘技术的保健品营销是可行的、有效的。

The fact has proved that healthcare product marketing based on data mining technology is feasible with the extensively used internet , abundant information and increasingly growing database in nowadays .

最后，笔者画龙点睛路&诚信之路，务实之路，我认为这是目前中国保健品营销的必由之路。

Finally , the writer concludes the way is good faith way and practical way , I think that is the only way of the health protection product marketing in China .

保健品行业营销传播研究

Industry The Study of Marketing Communication in Health Product Profession

希望通过本文的研究，探索我国保健品企业营销策略和发展战略的路径及模式，以促进城市老年保健品市场持续健康发展。

Hope that through this study to explore health care products companies in China marketing strategy and the path of development strategies to promote urban elderly health care products market .

在此基础上，对我国城市老年保健品市场营销的现状、存在问题的分析，从产品设计、价格制定、渠道建设和促销四个方面提出具有建设性的意见和建议。

In this basis , the urban old health care products in China market status and analysis of existing problems , from product design , pricing strategy , place and promotion four aspects of the constructive comments .

保健品的营销传播是与消费者联系的桥梁，有助于促进消费者对保健品加深印象并获得消费者的忠诚。

Marketing communication is both marketing and communication . Marketing communication of health care products is the bridge to help contact with consumers , and promoting consumer to deep their impression on health care product and win the loyalty of consumer .

通过分析国内保健品市场的营销环境和泰尔制药有限公司的各种产品组合与SWOT战略分析，确定该公司品牌营销之路的选择。

The author make a strategic selection of Taier Pharmaceutical Company brand marketing operation through a SWOT analysis of industry environment and Taier Pharmaceutical Company 's products combination .

我国保健品企业的营销战略研究

Research on Marketing Strategy of Health-food Enterprises in China

中国保健品消费者行为及营销对策分析

Health Care Products ' Consumer Behavior and Marketing Strategy Analysis

A保健品企业学习型营销团队构建的研究

The Research of the Study-Type Marketing Team Establishment of the A Health Products Enterprises

作为国有医药公司的一份子，陕西省医药保健品新特药站营销创新是迎接新时代的挑战的现实选择，是企业发展战略的核心和实施重点。

Marketing innovation is the realistic choice for the health-care products of Shaanxi Province , one of the state-owned medicine companies to meet challenge from the new times and also the core and implementing focus of the developing strategy of the health-care products of Shaanxi Province .

分析了与保健品市场有关的基本概念及发展历程，对保健品市场传统的营销模式与新兴的营销模式进行了比较，并总结了保健品营销模式的特点及发展趋势；

It has analyzed the related basic concept and the development course of healthy product market , compares the healthy product market tradition marketing pattern with the emerging marketing pattern , and summarized the healthy product marketing pattern 's characteristics and the development tendency .